How do most law firms get new clients? The old fashioned way: by holding free seminars, referrals from the attorneys and clients, newsletters and the old standby “send out many brochures and they will come” strategy. Personal contacts in the community helps too. Lots of hand-shaking and schmoozing. It works, it has always worked, and …
Why Should Your Firm Have It's Own Website?
Many of you have web sites as part of general listing sites. This is a good thing, but there are draw-backs. Prospective clients can only get to your site through the hosting site since you are pretty well invisible to most search engines. With your own site, properly keyed for search engines your site can be found independent of any other site. The other major draw-back is that sub-sites all look the same. Template sites with...
Read More »Attorney Websites
You are an attorney. Your web site does not produce the leads you were hoping for or you don’t have a web site. A lot depends on it, a web site is a considerable investment in time and money. What do you want? A design masterpiece? An award winning web site? Or do you want to see results? Creating a client magnet web site is not easy. We spend a considerable amount of time learning about our client’s practice and specialties. Then we’ll customize your site.
Read More »Don't Sell; Influence!
What makes people buy on the Web? An award winning web site? Top listings on search engines? Cheap stuff? Nope. None of that actually makes the visitor BUY. You can have 10,000 visitors coming to your cool web site and no buyers. It happens more than you think. I know because I work with some of those companies. Here’s the bottom line. People Buy Because They Are Influenced To Buy. . As you read this, you will think: “I know this,” but here’s what you should be thinking of: “Why does it still work?” ....
Read More »Marketing Your Website On The Internet
SearchEngine Marketing – Site key word selection You can’t expect to compete with 22,000,000 others on generic keywords. (“Criminal lawyer”). Although, as illustrated above – it is possible. You need to be more specific. “Criminal Defense Lawyer San Francisco” has about 3,100,000 results. Better. There are a number of methods to optimize a site - the title heading, keyword metatags and more. Most of these are fairly well know to designers...
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